Posted on: December 01-2017 | By : Subhajit_D | In: Artificial Intelligence,Industries,Project Management | 9 Comments

The 2001 French romantic comedy Amelie told the story of a shy waitress who decides to change the lives of those around her for the better, while struggling with her own isolation.


The painting below captures one of the 222 moods that the main character depicted in the movie. It was drawn by an aspiring artist that claims the goal of the project was, “To be taken seriously — one day — as a creative artist in my own right.”


Before we continue, see if you can answer the following two questions:

  1. Who is the painter?
  2. Why are we talking about a movie and a painting when this article is supposed to be about merchandizing and AI?

To answer the first question, the name of the painter is The Painting Fool, an AI enabled computer program that skillfully simulates the painting process. However, the answer to the second question is much more interesting.

<p >Merchandising and the role of merchandiser has always been about creating a relationship between a brand and a consumer, to the extent that it evokes a strong emotion and a behavior. Merchandisers are the fuel that drives a store’s vision for inventory, tells a compelling story that influences customer desires, helps them relate that feeling to a product line, and triggers the sale.


While there are more or less “scientific” merchandising principles, formulas and theories, the knowledge, experience and intuition of the retailer brings something indispensable to the table – the “art” of merchandising. This brings us squarely back to the answer to question #2 above.


At Syntel, we always keep an eye on the horizon, and have been steadily investing in developing an ecosystem where designers, merchandisers and buyers will leverage AI to predict what customers want before they even know themselves.


We believe that the future of Merchandising will capitalize on the inherent creativity of the human mind, backed by AI-driven creative algorithms. Clearly, merchandising design and planning requires a lot of creativity and prediction to succeed, and AI and ML will help lead the path forward.


As a trusted technology partner, Syntel can help our clients harness AI and ML to progress in their Merchandising journey by focusing on:


  • Customer Experience AI: Assemble and recombine a series of components and thousands of potential configurations to identify factors that drive maximum impact and saleshe painter?


  • Managing Variations through Automation: Define and manage automation algorithms and large data sets that use continual iterative A/B testing to pick “winners” for customer latent needs


  • Mental and Data Models to Recommendation Engines: Use a data-driven approach to build inputs that run the recommendation engines


  • Capturing Nuanced Customer Triggers and Signals: Capture and identify the customer responses of and discover insights that define discovery of next generation traits


If the pundits are right and AI truly does take off as predicted, this technology will have a role to play in virtually every aspect of our lives. If the work of The Painting Fool is any indication, even creative fields like Merchandising may experience a “bot” explosion. To capitalize on this wave of innovation, you need a partner that is well-versed in the latest technology but has a deeply-rooted understanding of your business.


To find out how Syntel can help, please reach out to your Syntel Client Partner or learn more about our AI and Machine Learning solutions online at


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A graduate from IIM Calcutta with 10 years’ experience in the industry, Subhajit Dutta is a...


  1. Praveen on December 15, 2017 at 8:40 am Says:

    Artificial intelligence or AI is ruling the world of automation today. It is present in every aspects of our life and making our life easy and quick. Liked the way you explained the concept by giving the example of painting. Yes, it is growing at a very faster rate.

  2. CCleaner Customer Support on March 15, 2018 at 1:14 am Says:

    artificial intelligence mainly designed: voice recognition, learning, planning or problem-solving. the nicely arranged information it is quite useful and contains the information in an orderly manner.

  3. Windows Defender Support on March 21, 2018 at 3:28 am Says:

    AI is one of the best Technique for small business. which provides AI-ready solutions, AI for competitive intelligence, AI for marketing, Intelligent customer service solutions, and Intelligent CRMs.

  4. Windows customer support on March 21, 2018 at 12:01 pm Says:

    Indeed, in future AI and ML is surely going to be the next big in the future.It boosts businesses of many sectors and I think e-commerce sites used most of it like chatbots, voice recognition etc.

  5. MS OneNote Customer Service on March 23, 2018 at 2:28 pm Says:

    Well defines a structure of AI by your side, AI its really awesome thing about any business. Glad to read your post

  6. MS PowerPoint Customer Care Helpline on March 23, 2018 at 2:29 pm Says:

    Artificial intelligence or AI is ruling the world of automation today. It is present in every aspects of our life and making our life easy and quick. Liked the way you explained the concept by giving the example of painting. Yes, it is growing at a very faster rate.

  7. Quickbooks Support on April 5, 2018 at 12:43 pm Says:

    Yes, artificial intelligence and machine learning is the future of merchandising and as soon as you adopt it you will get more benefit.

  8. Iphone Support on April 19, 2018 at 12:56 am Says:

    AI is definitely going to be the part of merchandising and many other businesses in the future. machine learning is also will become the future in many industries, it will depend if any company is accepting it or not. AI can give us information of all around the world and it is the future itself.

  9. windows 10 audio crackling on August 3, 2018 at 4:11 am Says:

    This is true that the AI and the machine learning is having the different way to form the technology and it is having a particular layout for it.

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