In today’s digital age, organizations expend a lot of effort to reach out to their customers digitally and enhance every touch point. Mobile technology, social media, cloud computing, embedded devices, big data and analytics have radically changed the nature of work and competition. As mentioned in my previous post, Digital Consumer, The New Super Man, consumers have so much information at their fingertips anytime, anywhere, and with any device that it puts a lot of pressure on organizations to become digital in the here and now. There is a huge debate as to who should lead this digital transformation -- the CMO or the CIO?
The Oxford Dictionary in 2013 included the term digital detox and defined it as “a period of time during which a person refrains from using electronic devices such as smartphones or computer”. What is ironical is that they added the term to their online version accessible only on digital devices. Today, when the digital revolution is driving our lives like never before, mobile devices, most prominently, are revolutionizing every aspect of the consumer shopping experience.